How Praytell Made DIY Hair Colour Feel Less Scary (and More Fun)
For years, at-home hair colour has felt intimidating for many women. From the fear of choosing the wrong shade to concerns about patchy results, the salon has remained a comfort zone for hair transformations. But what if changing that perception could open up a whole new world of confident, empowered consumers? That was the question Clairol asked—and the challenge Praytell , an award-winning integrated marketing agency , was proud to solve. The Problem: At-Home Hair Colour Is Scary The truth is simple: many women are scared to colour their hair at home. They worry it won’t turn out right. They worry they will mess it up. And above all, they don’t want to look anything less than their best. That fear has kept at-home hair colour products on the shelf and customers in salon chairs. Clairol wanted to change that. They wanted women to feel confident using their products at home, without losing the salon-level results they love. The Idea: Bring the Salon H...