Praytell

  For years, at-home hair colour has felt intimidating for many women. From the fear of choosing the wrong shade to concerns about patchy results, the salon has remained a comfort zone for hair transformations. But what if changing that perception could open up a whole new world of confident, empowered consumers? That was the question Clairol asked—and the challenge Praytell , an award-winning integrated marketing agency , was proud to solve.   The Problem: At-Home Hair Colour Is Scary   The truth is simple: many women are scared to colour their hair at home. They worry it won’t turn out right. They worry they will mess it up. And above all, they don’t want to look anything less than their best. That fear has kept at-home hair colour products on the shelf and customers in salon chairs. Clairol wanted to change that. They wanted women to feel confident using their products at home, without losing the salon-level results they love.   The Idea: Bring the Salon H...

P icking the right advertising agency for your beverage brand can feel a bit like dating. At first, everything looks good on the outside. Slick website, solid client list, maybe even some awards. But once you start working together, that’s when you really find out if they’re the one or just another mismatch.   The good news is, there are ways to figure that out before signing any contracts. Whether you’re a startup launching a new drink or a well-established brand trying to refresh your image, here are some things to watch for.   They Actually Understand the Beverage Space   Not every agency can speak your brand’s language. You need people who get how crowded the beverage aisle really is. A good beverage marketing agency will understand the difference between promoting flavored sparkling water versus craft beer. They’ll know how to talk to your audience, whether that’s health-conscious Gen Z or classic cola lovers.   More importantly, they won’t just throw ...