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What Should Small Businesses Look for in a Public Relations Agency in New York?

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Some businesses become well-known not because they’re the biggest, but because they know how to tell their story the right way. That’s where public relations steps in. For small businesses in New York, choosing the right PR agency can make all the difference. But with so many options out there, how do you know what to look for?  Let’s break it down in a simple way.  Understand What Your Business Really Needs   Before you start calling agencies or filling out contact forms, take a moment to think. What are you hoping to achieve with PR? Do you want more people to know about your product? Are you planning to launch something new, or do you want to fix your brand’s image?  Some businesses need full support across media relations, event planning, and influencer outreach. Others may only want help with getting into news articles or building a better brand voice. Once you're clear on your goals, it becomes easier to pick the right agency.  Look for Local Knowledge ...

What Results Can You Expect from a Top Strategic Communications Firm?

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Like their message is clear, their social media sounds real (not robotic), and they somehow know what to say even when things go sideways? That’s no accident. That’s usually the work of a really good communications team behind the scenes.  Now, if you're thinking of teaming up with a communications agency, especially one that knows what they're doing, here's what you can actually expect. And no, it's not just fancy words and buzz. Let’s talk real results.  You’ll Finally Sound Like You   Sometimes it’s hard to talk about your brand in a way that feels... natural. Maybe your website feels stiff. Maybe your press releases sound too formal. Or maybe you’re trying to say everything and end up saying nothing at all. (Been there.)  One of the best things a great team does is help you find your voice. The real one. Not the “marketing speak” version. If you're working with one of the top communication companies , they’ll take time to understand you-your story, your values, ...

How Can Creative PR Agencies Lead Purpose-Driven Brand Movements?

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In today’s fast-moving digital world, brands need strong storytelling to connect with their audience. A creative PR agency helps shape that connection by building clear, engaging campaigns. From media outreach to influencer strategy, this kind of agency makes sure brands get noticed in ways that truly matter. A creative communications agency ensures that every part of a brand’s message works together. Whether it’s on social media, in email campaigns, or across websites, these agencies help brands speak with one clear and consistent voice. This leads to better engagement and stronger customer relationships over time. With creative public relations , the focus is on trust, not just visibility. This means building long-term relationships through honest messaging, real stories, and meaningful engagement. It’s a strategy that supports both reputation and growth in a sustainable way. This is the type of work delivered by Praytell—a team known for blending creativity with purpose. Their app...

What Makes Advertising Agencies in Brooklyn a Smart Choice for Startups?

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Starting a business is exciting and messy at the same time. There’s energy, ambition, late nights, and a million decisions waiting to be made. But let’s be honest, one thing that really keeps popping up is this question: “How do I get people to actually know about my brand?” That’s where advertising comes in. And if you’re a startup looking for fresh, creative, and no-nonsense help, Brooklyn might just be your new favorite place.  They Get the Hustle  Startups don’t have the luxury of time or endless budgets. Things need to happen fast and with impact. That’s why working with advertising agencies that Brooklyn feels like such a good fit. These teams aren’t stuck in corporate slow-mo. They work with the same hustle mindset that startups have. You want creative that speaks to your audience without ten rounds of back-and-forth? Brooklyn agencies know how to move quickly and make things happen.  Creativity Is Basically in the Water  There’s something about Brooklyn that...

How Praytell Made DIY Hair Colour Feel Less Scary (and More Fun)

  For years, at-home hair colour has felt intimidating for many women. From the fear of choosing the wrong shade to concerns about patchy results, the salon has remained a comfort zone for hair transformations. But what if changing that perception could open up a whole new world of confident, empowered consumers? That was the question Clairol asked—and the challenge Praytell , an award-winning integrated marketing agency , was proud to solve.   The Problem: At-Home Hair Colour Is Scary   The truth is simple: many women are scared to colour their hair at home. They worry it won’t turn out right. They worry they will mess it up. And above all, they don’t want to look anything less than their best. That fear has kept at-home hair colour products on the shelf and customers in salon chairs. Clairol wanted to change that. They wanted women to feel confident using their products at home, without losing the salon-level results they love.   The Idea: Bring the Salon H...