What Made the Papertarian Campaign a Hit? A SWOT Analysis of Praytell’s Strategy

Some PR campaigns come and go without making much of an impact, but then there are those that really change the conversation. The Papertarian campaign was one of them. It wasn’t just about promoting paper packaging—it was about making sustainability feel fresh, stylish, and, most importantly, relatable. But what exactly made it work? Let’s break it down using a SWOT analysis to understand how Praytell crafted this campaign to stand out in the crowded sustainability space. A Smart Approach to Sustainable Packaging Sustainability is a hot topic, but let’s be honest—it’s also an overwhelming one. People hear a lot of talk about being eco-friendly, yet many campaigns fail to connect on a deeper level. That’s where the Papertarian campaign took a different approach. Instead of just pushing the benefits of paper packaging with a bunch of facts, it built an identity around the concept. It wasn’t just about replacing plastic—it was about adopting a paper-first lifestyle. And this...